Benson · Bees · Aptos
← Brand guide

Motion kit

Seven films, from the six-second logo reveal to the coming-home blend. The reveal is the brand’s full sentence: the name collapses to two B’s, they rotate, the clover pops in, the bee emerges from the right and lands, the wordmark fades up. Everything else is the bee living his best life.

press play. he doesn’t mind.

The logo reveal

logo-reveal-clover.mp4

The primary brand animation, end to end. Use this for any moment that deserves a full six seconds — openers, launch posts, the garage’s own website header if it ever learns to dance. The alternate cut below is the tighter morph for smaller stages.

2.0 MB · vertical 9:16Download ↓

The B’s morph

logo-reveal-b-morph.mp4

Two B’s rotate into the four-leaf clover. The compact version for stories, lower thirds, and anywhere the bee needs to arrive quickly.

1.8 MBDownload ↓

Benson, surfing

bee-surfing.mp4

The core character film — Benson on a wave, utterly at ease. The social-media workhorse.

4.2 MBDownload ↓

The jar barrel roll

jar-barrel-roll.mp4

Benson carves a golden wave across the lid of a Benson’s Bees jar. The product shot that isn’t a product shot. Featured on Meet the Bee in the demo site.

16.1 MB · vertical 9:16Download ↓

The kitchen spill

jar-kitchen-spill.mp4

A jar, a counter, and honey doing what honey does. The opening scene of the coming-home story.

11.8 MB · vertical 9:16Download ↓

The drive up the coast

drive-and-bee.mp4

A car on the coast road, a bee keeping pace. The connective tissue between kitchen and ocean.

3.3 MBDownload ↓

Coming home — the blend

coming-home-blend.mp4

Kitchen and coast stitched into one continuous move. The closing story of the package, and the longest render in it.

24.1 MB · vertical 9:16Download ↓

Usage notes